Convergent TV

Here Are the 11 Olympic Sports That Viewers Are Most Excited About Watching

Mindshare data shows the big draws

By Chris Ariens

August 8, 2016

If you wanted to watch every Olympic event being carried across the NBC universe, it would take 281 days. That's because the networks and digital platforms of NBCUniversal are carrying an unprecedented 6,755 hours of programming from the Summer Games in Rio.

Chris Ariens

Chris Ariens is the managing editor and director of video at Adweek.

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