Study: Only a Third of Marketers Aware of IAB's Rising Stars Units

Undertone says movement to bolder banners held up by brands, publishers playing chicken

Last year the Interactive Advertising Bureau (IAB) expanded its standard ad portfolio with six interactive Rising Stars units in what the trade group’s head of brand initiatives Peter Minnium described at the time as “the most radical change” to portfolio in nearly a decade. There have been questions as to whether that radical change fell on deaf ears among marketers. It has, according to the ad network Undertone.