Internet Marketing

Bright Spots Few and Far Between According to New Online Advertising Spending Surveys

Headshot of Melissa Campanelli
By Melissa Campanelli

Online advertisers and marketers can rest on their laurels no more: A pair of surveys published earlier this week showed online advertising spending is not growing as fast as it has in the past — or as fast as it was expected to despite the dismal economy.

One report from the Interactive Advertising Bureau, based on a study conducted by PricewaterhouseCoopers, showed that while 2008 Internet advertising revenues totaled a record $23.4 billion — exceeding 2007’s performance by 10.6

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Headshot of Melissa Campanelli

Melissa Campanelli

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

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