CRM

Wanted: Surveys of Surveys

Headshot of Gary Hennerberg
By Gary Hennerberg

We are bombarded with surveys. Buy a car, get a phone call asking for your opinions. Buy groceries, and the checker gives you the receipt and asks you to answer a few questions. Buy from an online retailer, you’re asked to review a product in a survey. It’s overdone, becoming intrusive and could result in a negative backlash from your customers.

A friend of mine recently posted on Facebook: “My rabid dislike of surveys is no secret — my dentist recently sent me a survey after a 15 minute consult.

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Headshot of Gary Hennerberg

Gary Hennerberg

Reinventing Direct is for the direct marketer seeking guidance in the evolving world of online marketing. Gary Hennerberg is a mind code marketing strategist, based on the template from his new book, 'Crack the Customer Mind Code.' He is recognized as a leading direct marketing consultant and copywriter. He weaves in how to identify a unique selling proposition to position, or reposition, products and services using online and offline marketing approaches, and copywriting sales techniques. He is sought-after for his integration of direct mail, catalogs, email marketing, websites, content marketing, search marketing, retargeting and more. His identification of USPs and copywriting for clients has resulted in sales increases of 15 percent, 35 percent, and even as high as 60 percent. Today he integrates both online and offline media strategies, and proven copywriting techniques, to get clients results. Email him or follow Gary on LinkedIn. Co-authoring this blog is Perry Alexander of ACM Initiatives. Follow Perry on LinkedIn.

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