Heading Into Season 2, Has Serial Sold Advertisers on Podcasting?
Performance Marketing
Serial, a spinoff of the popular This American Life podcast, debuted in October 2014 to little fanfare but would go on to become the digital medium's first monster hit. Listeners [...]
Now That the ‘Serial’ Podcast Is a Runaway Hit, Is MailChimp Reaping the Rewards?
Performance Marketing
The weekly Serial podcast has captivated America over the past couple months, unraveling a murder mystery in Baltimore that involved a group of high school students 15 years ago. The [...]
Squarespace’s Radical Update Is Like a Blank Canvas. So Its New Ads Are, Too
Brand Marketing
IDEA: Even for a company known for great design, Squarespace 7 was a revelation. The elegant upgrade to the website maker's interface, called a "UX dream" by Wired, completely does [...]
Red Bull and Jaguar Test New Music-Streaming Ads
Performance Marketing
The music-streaming service space continues to heat up for both advertisers and musicians. SoundCloud has now launched five new ad products that it hopes will help reel in the same [...]
Squarespace Unveils Its Full Super Bowl Spot, and It Sure Is Depressing
Creativity
The Internet is Times Square pre-Giuliani, says Squarespace's Super Bowl ad—the full version of which went live Monday online, a week and a half after a teaser rolled out.
The Web Is One Sketchy Place in Squarespace Super Bowl Teaser
Creativity
Website design service Squarespace has posted a teaser for its Super Bowl ad, which paints a pretty dreary picture of today's Internet.