Performance Marketing

Now That the 'Serial' Podcast Is a Runaway Hit, Is MailChimp Reaping the Rewards?

Big reach for the little ad before every episode

By Lauren Johnson

November 24, 2014

The weekly Serial podcast has captivated America over the past couple months, unraveling a murder mystery in Baltimore that involved a group of high school students 15 years ago. The series has also sparked new interest in podcast advertising—a tactic akin to old-school radio marketing that attracts a slew of tech brands aiming for tech-savvy listeners.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

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