Now That the 'Serial' Podcast Is a Runaway Hit, Is MailChimp Reaping the Rewards?

Big reach for the little ad before every episode

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

The weekly Serial podcast has captivated America over the past couple months, unraveling a murder mystery in Baltimore that involved a group of high school students 15 years ago. The series has also sparked new interest in podcast advertising—a tactic akin to old-school radio marketing that attracts a slew of tech brands aiming for tech-savvy listeners.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...