Now That the 'Serial' Podcast Is a Runaway Hit, Is MailChimp Reaping the Rewards?

Big reach for the little ad before every episode

The weekly Serial podcast has captivated America over the past couple months, unraveling a murder mystery in Baltimore that involved a group of high school students 15 years ago. The series has also sparked new interest in podcast advertising—a tactic akin to old-school radio marketing that attracts a slew of tech brands aiming for tech-savvy listeners.