Squarespace Captures Its Users’ Businesses in Super Slow Motion in These Eye-Catching Ads

Beauty at 1,000 fps

Headshot of Tim Nudd

Beautiful design is at the heart of the Squarespace brand, and so its ads must have a high aesthetic value as well. For this latest round, the website maker again calls on ad agency SpecialGuest, which this time showed up with a Phantom Flex4K camera and a plan to really slow things down.

The result is three new spots, directed by 1stAveMachine's Tim Brown, that capture objects from real customers' businesses in super slow motion—as they ultimately resolve as beautiful still images on Squarespace pages.

"Build it beautiful" is the tagline.

The selected Squarespace customers worked with SpecialGuest and the client team to show how the platform allowed them to create state-of-the-art online identities—presented here with what the brand calls "the aesthetic purity of motion."

"The campaign is a truly collaborative effort, working with these businesses to properly convey the passion and energy behind the Squarespace community," says SpecialGuest creative director Aaron Duffy. "That's part of what makes Squarespace great, both as a creative partner and as a platform: ultimately Squarespace is about more than just building websites. It's also about helping to support and empower its community."

As the moving images become static ones on the website, a voice says, "Isn't it beautiful when things just come together?"—in which ad watchers will surely hear an echo of the famous Honda "Cog" spot, which used the line, "Isn't it nice when things just work?"

More spots and credits below.


Client: Squarespace

Chief Creative Officer: David Lee

Creative Director: Ness Higson

Creative Partnerships: Jenn Grossman

Designers: Donovan Mafnas, Luis Gonzalez, Michelle Liv

Creative Partner: SpecialGuest

Partner, Executive Creative Director: Aaron Duffy

Business Director: Ashley McGee

Creative Director: Jonathan Emmerling

Producer: Barry Gilbert

Senior Art Director: Morgan Harary

Junior Art Director: Eddy Choi

Creative Development: Chloe Corner

Production Company: 1stAveMachine

Partner, Executive Producer: Sam Penfield

Director: Tim Brown

Head of Production: Lisanne McDonald

Visual Effects Supervisor: John Loughlin

Line Producer: Alec Sash

Director of Photography: Martin Ahlgren

Still Photographer: Dylan Griffin

Production Designer: Clement Price-Thomas

Editors: Karl Amdal, Jonathan Vitagliano

Compositors:  Michael Glen, Joseph Pistono, Gerald Mark Soto

Color Grading: Seth Ricart, Ricart & Co

Sound Design: Joseph Fraioli

Music Supervision: Brienne Rose, NoiseRacket

Audio Mix: Gramercy Post

Music Composition: Sofia Hultquist, Apothecary; M. Colton, Greater Goods

Yield: Adam Arcuragi + Jonny Diina

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@nudd Tim Nudd is a former creative editor of Adweek.