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The Internet is Times Square pre-Giuliani, says Squarespace's Super Bowl ad—the full version of which went live Monday online, a week and a half after a teaser rolled out.
The spot, produced in-house, aims for a grand, dark vibe, but after a decently arresting opening image, it falls flat. It's hard to do convincing futuristic dystopias on the cheap, and it's clear Squarespace didn't put enough dollars into the production of this. If you want to see an amazingly rich, dark, circus-like world in advertising, with great directing and voiceover work, go back and watch Hal Riney's old First Union spots.
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