Squarespace Taps Anomaly for Pop-Culture Boost and a Return to the Super Bowl

Agency eyes 'cultural tentpole moments' to define brand's next chapter

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Seeking a bigger brand profile and a permanent place in the cultural consciousness, digital publishing platform Squarespace has selected MDC Partners' Anomaly in New York as its lead creative agency.

"With more people than ever looking to create their unique online brand, we're hoping to capture even more attention by launching a fully integrated campaign across all channels, with the highlight being Super Bowl 50," said Squarespace founder and CEO Anthony Casalena.

This will mark the brand's third consecutive big-game appearance.



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