Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.
Kia may have James Bond in its Super Bowl ad, but Squarespace has the Dude.
Yes, Jeff Bridges, the Oscar winner and star of cult classic The Big Lebowski, is featured in Squarespace’s 30-second ad, from Wieden + Kennedy in New York. But rather than flash his acting chops, Bridges is making music—specfically, an album of 15 sounds, meditations and stories that will help you fall asleep. The ad, which will air in the first half, also benefits a cause close to Bridges’ heart: childhood hunger.