Squarespace's Radical Update Is Like a Blank Canvas. So Its New Ads Are, Too

SpecialGuest crafts launch spot and a pair of celeb docs

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IDEA: Even for a company known for great design, Squarespace 7 was a revelation. The elegant upgrade to the website maker's interface, called a "UX dream" by Wired, completely does away with the backend, allowing users to edit in WYSIWYG format.

In fact, it's so different from Squarespace 6 that the company felt like it was starting from scratch—and wanted its ads to do the same. So, it brought in SpecialGuest—a new creative agency founded by Aaron Duffy, known for his own impeccably designed ads as a 1stAveMachine director—for a campaign embodying Squarespace's love of design while suggesting it's completely up to you what you do with it.

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