Sports

Wieden + Kennedy Could Be the Perfect Match for Fox Sports After Spending 25 Years With ESPN

Fox Sports announced this week that Wieden + Kennedy would be its first ad agency of record. The agency's New York office will run the business, with the relationship beginning immediately.

Bleacher Report Caters to Millennial Men With Thoughtful Sports Analysis and Parody Videos

People talk about sports a little differently than they used to. Post-game discussions don't have to wait for the next morning's water cooler chats. Instead, fans turn to Twitter during the game for up-to-the-minute reactions, GIFs, jokes and memes. 

Rio Olympics and the Election Sparked a 4.4% Increase in TV Ad Revenue in 2016

The television ad market in 2016 saw a 4.4 percent revenue increase over 2015 thanks to the Summer Olympics and the election, according to new data from Standard Media Index.

Ad of the Day: Reebok Gets ‘More Human’ Than Ever in Evolving Aspirational Campaign

Are you striving hard toward personal growth, using exercise, physical fitness and intense competition to build your character and shape your life in positive ways? Well, Reebok wants to give you a hand.

Does Nike’s New Ad With Nick Kyrgios Make Light of Mental Illness?

Australian tennis star Nick Kyrgios' temperamental behavior, and frequent perceived lack of effort, are the subject of a new online Nike ad. But not everyone is happy with the message it seems to be sending. 

Ad of the Day: Nike Women Got FKA Twigs to Creative Direct This Mesmerizing New Ad

Get ready to watch and re-watch the new Nike Women ad from FKA Twigs featuring a cadre of athletes and dancers. It's just that much ethereal eye candy, set to a snippet of the performer's new song, "Trust in Me."

Fox Sports CEO Says Super Bowl Ratings Have Become ‘Bulletproof’

While NFL ratings were down across the board this season, the team putting together Super Bowl LI on Fox don't expect any spillover when the game is finally played on Feb. 5.

ESPN Anchors Can’t Pull Off This NBA Star’s Signature Style in New SportsCenter Ad

ESPN takes note of the trend toward outlandish pre-game outfits in the NBA with the latest spot in its "This Is SportsCenter" series. 

Kyrie Irving and Questlove Play an Unstoppable Duet for Nike

When Kyrie Irving improvs on the court, it's like Questlove shredding a drum solo. The two stars duet in a new ad from Nike and R/GA Los Angeles promoting the Kyrie 3 sneaker. The Cleveland Cavalier point guard dribbles, crossing over and changing tempo with dizzying precision, while the Roots drummer and frontman, nee Ahmir Khalib Thompson, throws off rapid-fire syncopations.

Got $5 Million to Spare? Fox Has a Few Super Bowl Slots Left With a Month to Go

Super Bowl LI is one month from today, and it's not too late for marketers to get into the game. While Fox Sports has sold most of its Super Bowl inventory, the company still has a handful of in-game slots left. Fox Sports declined to comment, but sources said it still has a few spots remaining and has been seeking north of $5 million for those 30-second spots.