Panera Bread's Mark Berinato on Mobile NFC and Why Emotion is Central to Customer Experience

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Fast-casual café chain Panera Bread has made big technology moves over the past five years to improve the customer experience. One of those moves was to bring on Mark Berinato, a digital design expert with prior roles at digital-tech agencies Sapient and Digitas, to help tackle the next phase of Panera 2.0.

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