Fast-casual café chain Panera Bread has made big technology moves over the past five years to improve the customer experience. One of those moves was to bring on Mark Berinato, a digital design expert with prior roles at digital-tech agencies Sapient and Digitas, to help tackle the next phase of Panera 2.0. Read on to see how he’s testing mobile near field communication (NFC) and the two things he looks for when hiring talent.
Why did you choose to join Panera Bread?
Panera is a brand that has always differentiated itself on experience.