New York Jets Reveal All-New Brand Identity and Uniforms

With a cluttered marketplace – and more than 12 professional sports teams across metro New York – Tim Kemp, Senior Director of Marketing for the New York Jets, knows it takes fewer, bolder moments to make a splash. And with the launch of an all-new identity and uniforms for the nearly 60-year-old brand, Tim and his team had a field day. Read on to hear more from this sports marketing veteran and check out the team’s new look.

@heidefaith heide.palermo@adweek.com Heide is the senior director of brand community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers. She also leads Adweek's Innovators Council.
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