Rio Olympics and the Election Sparked a 4.4% Increase in TV Ad Revenue in 2016

NFL spending, however, was up just 1%

The television ad market in 2016 saw a 4.4 percent revenue increase over 2015 thanks to the Summer Olympics and the election, according to new data from Standard Media Index.

@jasonlynch jason.lynch@adweek.com Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.