What Facebook’s Head of Advertising Wants to See Happen in 2017
Performance Marketing
During his long tenure at Facebook, Andrew Bosworth has been tasked with creating both the company's newsfeed and its mobile advertising strategy. Now, Bosworth—Facebook's vp of ads and business—has his [...]
‘The Interview’ Is Now a Rallying Cry for Freedom as It Shoots to No. 1 on Google Play
Performance Marketing
Call it a showing of Christmas patriotism, at least for some viewers. The Interview shot to the top-selling spot on Google's Play store almost instantly after being released online on [...]
The 5 Most Embarrassing Revelations From Sony’s Sprawling Hack
Brand Marketing
The true scope of a massive hacking attack against Sony Pictures remains unknown, but one thing is clear: Each new revelation seems to dig the studio only deeper into a [...]
Why James Bond Still Drives an Aston Martin, Even If He’s Not Helping Sales
Brand Marketing
When Desmond Llewelyn (better known as "Q") displayed the Aston Martin DB5 to James Bond in 1964, he was unveiling a sports car version of the license to kill.
Amazon Customers Could Store Movies in the Cloud if This Deal Goes Through
Performance Marketing
Amazon is talking with three major movie studios about digital rights in hopes of giving customers better access to the digital movies they buy on the site, according to The [...]
The 10 Best Brand Channels on YouTube
Brand Marketing
YouTube has anointed GoPro the No. 1 brand on the site with its inaugural monthly leaderboard. Google quietly released the top 10 YouTube brands this week, looking at the highest [...]