Ghostbusters' Snapchat Ad Lets Users Use Both Sides of the Phone's Camera to Add Filters

App's first 'dual lens' campaign

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Despite poor initial reactions to the YouTube trailer for this summer's Ghostbusters reboot, Sony Pictures is pulling out all the bells and whistles to promote the movie—including a big push on Snapchat that targets folks who may not be familiar with the original '80s version of the film.

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