Despite poor initial reactions to the YouTube trailer for this summer's Ghostbusters reboot, Sony Pictures is pulling out all the bells and whistles to promote the movie—including a big push on Snapchat that targets folks who may not be familiar with the original '80s version of the film.
Today, the film studio purchased Snapchat's sponsored lens—an ad unit that fits alongside the app's popular whacky and colorful graphics that overlay selfies. The one-day campaign is billed as the first campaign on the app that uses both sides of a phone's built-in camera lens.
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