What Facebook's Head of Advertising Wants to See Happen in 2017

Andrew Bosworth is bullish on mobile and personalization

During his long tenure at Facebook, Andrew Bosworth has been tasked with creating both the company's newsfeed and its mobile advertising strategy. Now, Bosworth—Facebook's vp of ads and business—has his sights set on another shift in how people use the plaform by making it more useful.

Bosworth, a close advisor to CEO Mark Zuckerberg, believes people don't use smartphones in their daily lives nearly as much as they should. 

"I continue to be really caught up with these tremendously capable devices, in terms of what they can do—location awareness, cameras—they've got everything you need, and we do not use them in the physical world nearly as often as I would expect," he said, speaking with Adweek after giving a talk at the Consumer



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