Why James Bond Still Drives an Aston Martin, Even If He's Not Helping Sales

An obscure British car and the spy who loved it

When Desmond Llewelyn (better known as "Q") displayed the Aston Martin DB5 to James Bond in 1964, he was unveiling a sports car version of the license to kill. The movie was Goldfinger, the third in the Bond series, and the sleek, silver sports car—packed with predatory perks like front-wing machine guns and tire-slashing hubcaps—was really the co-star of the film, assuring Aston Martin a place in the annals of cultural cool.