10 Keys to Digital Success in 2020 (Part 2)
There are 10 key fundamentals that I believe every publisher must execute on this year to take their digital business to the next level. I covered the first five keys [...]
Condé Nast, The Times and Forbes Tap Into New Location-Based Programmatic Platform
Performance Marketing
CANNES, France—Location data company Blis today is announcing a private marketplace designed—among other things—to help media buyers understand whether their ads are served in a geographically accurate fashion.
Will Publishers Be Ready for the USPS’s Data Deluge?
A potentially powerful partner to magazine publishers is arising in the world of data-driven digital advertising: the U.S. Postal Service. OK, you can stop laughing now. I’m serious. A new [...]
TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital
Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform.
5 Tips For Executing Cross-Device Targeting
Performance Marketing
Cross-device programmatic advertising is expected to grow out of its infancy stage this year, as the technology and data capabilities give marketers more chances than ever to holistically target consumers [...]
Programmatic TV Needs to Advance as Quickly as Social and Mobile
Performance Marketing