Michael Korsunsky is CEO of MGID, Inc. N.A.
A look at emerging trends, such as private marketplaces, that will change publishers' advertising strategies.
On Jan. 1, publishers will wake up with more than a champagne-induced headache and an unachievable New Year’s resolution – they will have an additional data privacy law to comply [...]
The second-price auction played a starring role in making programmatic a $48 billion industry, but Google’s first-price switch means the model could be facing its final curtain call. After years [...]
Cloaking and other fraud are far too common.
A more traditional approach to collaboration goes a long way.