Michael Korsunsky is CEO of MGID, Inc. N.A.
New Year, New Law: How Publishers Can Prepare for CCPA
On Jan. 1, publishers will wake up with more than a champagne-induced headache and an unachievable New Year’s resolution – they will have an additional data privacy law to comply [...]
What Google’s Switch to First-Price Auctions Means for Publishers
The second-price auction played a starring role in making programmatic a $48 billion industry, but Google’s first-price switch means the model could be facing its final curtain call. After years [...]
Why Publishers Need to Bulk Up Their Brand Protection Measures
Cloaking and other fraud are far too common.
Native Programmatic Is Still Integral to Digital Marketing Strategies
A more traditional approach to collaboration goes a long way.