Portrait of Michael Korsunsky

Michael Korsunsky

Michael Korsunsky is CEO of MGID, Inc. N.A.

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New Year, New Law: How Publishers Can Prepare for CCPA

Media

On Jan. 1, publishers will wake up with more than a champagne-induced headache and an unachievable New Year’s resolution – they will have an additional data privacy law to comply [...]

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What Google’s Switch to First-Price Auctions Means for Publishers

Media

The second-price auction played a starring role in making programmatic a $48 billion industry, but Google’s first-price switch means the model could be facing its final curtain call. After years [...]

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Why Publishers Need to Bulk Up Their Brand Protection Measures

Voice

Cloaking and other fraud are far too common.

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Native Programmatic Is Still Integral to Digital Marketing Strategies

Programmatic

A more traditional approach to collaboration goes a long way.