The trends, they are a-changin'. No longer will advertisers, brands or social influencers have to struggle for the greater good of sponsored content.
ROI Influencer Media, in partnership with multiple programmatic platforms, like Rubicon Project, PubMatic, OpenX and Google's DoubleClick Ad Exchange, is making that process a lot more simple.
"The social influencer market is basically in the Wild West stage," said Seth Kean, the CEO of ROI Influencer Media, to Adweek. "It reminds me of before video, digital or mobile advertising became standardized.