Performance Marketing

5 Tips For Executing Cross-Device Targeting

Experts share how to get the most from data-heavy campaigns

By Marty Swant

January 19, 2016

Cross-device programmatic advertising is expected to grow out of its infancy stage this year, as the technology and data capabilities give marketers more chances than ever to holistically target consumers on multiple devices.

Marty Swant
@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.
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