10 Keys to Digital Success in 2020 (Part 2)

There are 10 key fundamentals that I believe every publisher must execute on this year to take their digital business to the next level. I covered the first five keys in my previous article, 10 Keys to Digital Success in 2020 (Part 1). In this second part, I cover the remaining five – including what I believe is the most important key to digital publishing success above and beyond anything else.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Eric Shanfelt is the founding partner of Nearview Media, a consulting firm that helps publishers with their digital revenue, audience and platform development. Eric is a 25-year digital media veteran and has been the Chief Digital Officer for several large publishing companies. You can reach Eric at eric@nearviewmedia.com.