10 Key Considerations When Selecting a Programmatic Partner

As publishers seek deeper efficiencies to maximize digital revenue, the concept of in-housing programmatic advertising is alluring. After all, it removes the middle-man and increases the revenue earned on every buy.

James Arnold is the chief digital officer for Rooster Strategic Solutions, a consultancy firm serving companies in food and agriculture. James has worked in the B2B media sector for 20+ years, most recently as VP of digital for Farm Journal. You can contact James at james.arnold@roosterstrategy.com. You can also follow him on twitter @RoosterCDO or connect with him on LinkedIn.