Why Include Direct Mail In Optichannel Marketing?
Performance Marketing
Direct mail is highly effective on its own; however, when you combine it with other marketing channels, it gets even better. Demand Metric, in partnership with PFL, conducted a benchmark [...]
3 Ways to Make Your Postcards Stand Out
Performance Marketing
Back in the day (yes, I was a creative back then), prior to cheap 4-Color process printing, you had to find creative, inexpensive ways to get your postcards noticed in [...]
Revisiting the Lowly Postcard
Performance Marketing
Earlier this year, I received a postcard mailing from the Share and Care Foundation, a nonprofit organization located in New Jersey. In just four panels (one of which was the [...]
13 Ways Direct Mail Works Best
Performance Marketing
Direct mail can be a very powerful marketing tool. When executed correctly you can see a great return on your investment. Usually we focus on what not to do since [...]
Hyatt Hotels Combines Facebook With Snail Mail
Performance Marketing
Hyatt House is testing a Facebook-enhanced system called Postagram that prints postcards.
Perlorian Brothers smitten by the ladies of Caen
Brand Marketing
(Click image to enlarge.) The Perlorian Brothers continue to have a wonderful time at the other end of France. See their earlier postcards here.