Direct Mail Marketing

How Are Your Direct Mail Response Rates?

Headshot of Summer Gould
By Summer Gould

There are so many marketing channel options now it can be hard to decide where you should invest to get the most bang for your buck. According to the DMA’s 2017 “Response Rate Report,” direct mail continues to provide the best response rate. The cost per acquisition rate is higher than other channels, but it is worth it.

Keep in mind that the best marketing is done through multiple channels, so make sure you are able to track each channel’s results.

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Headshot of Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

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