Direct Mail Marketing

Direct Mail Drives Membership

Headshot of Summer Gould
By Summer Gould

Across the United States, many museums are struggling to maintain current membership levels, let alone increase them. They have aging members and that population deceases all the time. In order to remain relevant, many museums have adopted new programs trying to reach younger demographics. While these programs may draw people in once, on average they have not been able to turn the visits into new memberships. This is where direct mail, in conjunction with other marketing channels, can really help.

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Headshot of Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

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