Direct Mail Marketing

5 Things Not to Do in Direct Mail

Headshot of Summer Gould
By Summer Gould

For the last 26 years, we have worked with customers to send really good direct mail. Of course during that time there have been some flops for many different reasons. We have learned much more from the flops than the greats. Learning what not to do in direct mail is essential. So, we put our heads together to come up with this list of what not to do that will keep you out of trouble.

5 Things to Not Do in Direct Mail

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Headshot of Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

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