Direct Mail Marketing

13 Ways Direct Mail Works Best

Headshot of Summer Gould
By Summer Gould

Direct mail can be a very powerful marketing tool. When executed correctly you can see a great return on your investment. Usually we focus on what not to do since there are so many pitfalls with direct mail.

However, this time we will show you how and when direct mail works best. This is not a guide on what format your direct mail should be in, such as postcards versus letters, but instead about ways to use direct mail that work best.

Here

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Headshot of Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

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