Hyatt Hotels Combines Facebook With Snail Mail

Chain tests utility-minded Postagram app

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Hyatt House is testing a Facebook-enhanced system called Postagram that prints postcards.

Through Aug. 15, the hotelier is encouraging guests to personalize up to two complimentary postcards via a Facebook app that's available on Postagram and Hyatt House's pages on the social site. 

In five steps, lodgers can add a photo and a 180-character message to the postcard before entering the name and address of a friend, putting USPS delivery into motion. It's an unusual blend of digital and old school direct marketing, ultimately serving as a branding vehicle when seen by the snail-mail recipient.

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