online video advertising

Here’s Exactly How Facebook’s New TV-Inspired, Surprisingly Old-School Ad Buying Works

Facebook has been consistently courting ad agencies and brands since vp of global marketing solutions Carolyn Everson came over from Microsoft four and a half years ago.

How Elon Musk Helped CNNMoney Get a New Advertiser

For its next digital effort, CNNMoney picked the brain of one of the most visionary minds of our time: Elon Musk.

Infographic: YouTube Ads Are Reportedly Viewable 91% of the Time

Google has new insights for the industry worried about viewability, one of the top concerns facing the digital marketing world this year.

Agency and Brand Leaders Weigh in on Digital’s Mounting Ad Viewability Issues

Ad viewability is perhaps the hottest digital advertising topic heading into the new year, thanks to a little back-and-forth between the Interactive Advertising Bureau and the 4A's. So why not ask brand and agency leaders where they stand on the issue?

Mondelēz Strikes Online Video Deal With Google

Mondelēz International, the international candy and snack giant whose brands include Oreo, Trident, Nabisco and Cadbury, today announced that it has signed a global agreement with Google focusing on online video, the company's largest digital media deal to date.

YouTube May Be Worth Up to $40 Billion—More Than Twitter

YouTube, broken out from Google’s overall business, is potentially worth more than Twitter with a valuation up to $40 billion, according to an analysis released today by Jefferies.

Digital Video Ads That Make You Want to Click

Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products.

Facebook Buys LiveRail to Grow Its Video Ad Business

Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, A+E Networks and Dailymotion, among other properties.

Dish Takes Over YouTube With Spanish-Speaking World Cup Ad

Dish signed up for 100 million impressions with a far-reaching YouTube video campaign. The TV provider bought the top spot on YouTube over two days—the masthead on desktop and mobile—showing a video spot it first created for Hispanic markets.

Facebook Video Ad Tools Hold Promise for Targeted Views

Facebook video spots are getting new interactive components meant to drive more views for brands.