Here’s Exactly How Facebook’s New TV-Inspired, Surprisingly Old-School Ad Buying Works
Performance Marketing
Facebook has been consistently courting ad agencies and brands since vp of global marketing solutions Carolyn Everson came over from Microsoft four and a half years ago.
YouTube May Be Worth Up to $40 Billion—More Than Twitter
Performance Marketing
YouTube, broken out from Google’s overall business, is potentially worth more than Twitter with a valuation up to $40 billion, according to an analysis released today by Jefferies.
Digital Video Ads That Make You Want to Click
Performance Marketing
Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and [...]
Facebook Buys LiveRail to Grow Its Video Ad Business
Performance Marketing
Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and [...]
Dish Takes Over YouTube With Spanish-Speaking World Cup Ad
Performance Marketing
Dish signed up for 100 million impressions with a far-reaching YouTube video campaign. The TV provider bought the top spot on YouTube over two days—the masthead on desktop and mobile—showing [...]
Facebook Video Ad Tools Hold Promise for Targeted Views
Performance Marketing
Facebook video spots are getting new interactive components meant to drive more views for brands.