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Google has new insights for the industry worried about viewability, one of the top concerns facing the digital marketing world this year. Google's latest report on the matter digs into what counts as a view when serving a video ad, and what it found was that 54 percent of promotional clips are viewable on phones, tablets and desktops.
That figure didn't include a look at YouTube ad views, which Google broke out, claiming 91 percent viewability.
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