Here's Exactly How Facebook's New TV-Inspired, Surprisingly Old-School Ad Buying Works

Network wants to move past seeming arrogant and automated

Facebook has been consistently courting ad agencies and brands since vp of global marketing solutions Carolyn Everson came over from Microsoft four and a half years ago. It seems like her team has done an unusually good job of that—if $3.8 billion in ad revenue last quarter means anything.