Agency and Brand Leaders Weigh in on Digital’s Mounting Ad Viewability Issues

2015 promises a huge battle on this front

Ad viewability is perhaps the hottest digital advertising topic heading into the new year, thanks to a little back-and-forth between the Interactive Advertising Bureau and the 4A's. So why not ask brand and agency leaders where they stand on the issue?

@Chris_Heine Christopher Heine is a New York-based editor and writer.