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Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, A+E Networks and Dailymotion, among other properties.
"LiveRail also helps marketers by providing them with access to premium video inventory and the information that they need in order to decide where to show their ads," Facebook said in its announcement. "What LiveRail ultimately offers is a complete advertising solution for video publishers."