Performance Marketing

Facebook Buys LiveRail to Grow Its Video Ad Business

Platform serves publishers like MLB, A+E

By Garett Sloane

July 2, 2014

Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, A+E Networks and Dailymotion, among other properties.

Garett Sloane
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