Dish Takes Over YouTube With Spanish-Speaking World Cup Ad

100 million impressions in two days

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Dish signed up for 100 million impressions with a far-reaching YouTube video campaign. The TV provider bought the top spot on YouTube over two days—the masthead on desktop and mobile—showing a video spot it first created for Hispanic markets.

The Juego Bonito campaign launched in March, and now the company says it is the first Spanish-language ad to show on YouTube’s masthead in the U.S.

James Moorhead, Dish Network's CMO, said the ad had high cross-over appeal, allowing the company to use the same spot for English-speaking audiences.

Moorhead said ads generate 100 million impressions just for sitting in such a high-traffic area.



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