Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
Dish signed up for 100 million impressions with a far-reaching YouTube video campaign. The TV provider bought the top spot on YouTube over two days—the masthead on desktop and mobile—showing a video spot it first created for Hispanic markets.
The Juego Bonito campaign launched in March, and now the company says it is the first Spanish-language ad to show on YouTube’s masthead in the U.S.
James Moorhead, Dish Network's CMO, said the ad had high cross-over appeal, allowing the company to use the same spot for English-speaking audiences.
Moorhead said ads generate 100 million impressions just for sitting in such a high-traffic area.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in