New Nascar Campaign Depicts Drivers as Nations Going to Battle
Brand Marketing
Nascar has partnered with ESPN and is launching a promotional campaign for its upcoming playoffs, known as the Chase for the Nascar Sprint Cup, in which 16 drivers will race [...]
Kids Dream of Being Racecar Drivers as Ogilvy Fine-Tunes Its Repositioning of Nascar
Brand Marketing
IDEA: Astronaut? Firefighter? Movie star? All fine professions. But it's the dream of being a racecar driver that gets kids' pulses racing in many homes across America.
Time Inc. Announces Launch of New Sports Network
Performance Marketing
Sports Illustrated is making a big bet on video with the planned launch of a streaming sports network to complement its existing brand. Called 120 Sports, the new standalone business [...]
Diet Dew Helps You Hunt Ducks with Dale Jr. and Rail-Grind a Horse
Creativity
One of my favorite ads from Super Bowl night actually ran before and after the game, when Diet Mountain Dew bought some slightly discounted time for its new spot, "Dale [...]
Sports Runs as a Theme for Almost All of This Agency’s Roster
Brand Marketing
Specs Who Charlie Tombras (l.), president, CEO; Dooley Tombras, evp What Full-service agency Where Knoxville, Tenn.
Bruno Mars Isn’t a Superstar Like Other Super Bowl Alumni, and That’s Why He’s the Perfect Choice
Brand Marketing
The Super Bowl has long been America’s game and the leader in using spectacle to engage sports fans. As the event has grown in size and grandeur, it has thrilled [...]