Bruno Mars Isn’t a Superstar Like Other Super Bowl Alumni, and That’s Why He’s the Perfect Choice

An accessible human brand

The Super Bowl has long been America’s game and the leader in using spectacle to engage sports fans. As the event has grown in size and grandeur, it has thrilled millions with its glitz, glamour and sizzle. But in 2013, today’s younger audience isn’t drawn toward ’80s extravagance nor influenced by many traditional marketing tactics.