Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.
The Super Bowl has long been America’s game and the leader in using spectacle to engage sports fans. As the event has grown in size and grandeur, it has thrilled millions with its glitz, glamour and sizzle. But in 2013, today’s younger audience isn’t drawn toward ’80s extravagance nor influenced by many traditional marketing tactics.
