Diet Dew Helps You Hunt Ducks with Dale Jr. and Rail-Grind a Horse

'The only diet with Dew in it'

One of my favorite ads from Super Bowl night actually ran before and after the game, when Diet Mountain Dew bought some slightly discounted time for its new spot, "Dale Call." We see a duck hunter pull out his trusty turbo-powered call, which sounds like a Nascar engine and summons Dale Earnhardt Jr., regardless of location or time of day.