New Head of Ogilvy New York Will 'Aggressively' Invest in Digital

Lou Aversano seeks influence rather than control

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Specs

Name Lou Aversano

Age 47

New gig Chief executive officer, Ogilvy & Mather, New York

Old gig Chief operating officer, Ogilvy & Mather, New York  

Photo: Alfred Maskeroni

So how did you get into advertising?

My dad worked on Wall Street; growing up I worked on Wall Street every summer and that’s what I wanted to do. I was a Boston University finance major, and in my junior year I had to make up a class, so I took AdLab (a student-run ad agency) for the hell of it.

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