Coca-Cola is putting some digital marketing muscle into its sponsorship of the 56th annual Coke Zero 400 race at Daytona International Speedway this weekend. Coke Zero spokeswoman Danica Patrick will tout the soda at the event and through digital ads that target sports fans rolling out tomorrow and Saturday.
The Fourth of July effort is part of Coke’s summer Share a Coke program. Via a microsite, consumers can swap out the logos on virtual products with 250 names or nicknames.
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