Michael Jordan

Warriors-Cavs Finale Is the Most-Watched NBA Game Since Michael Jordan Era

Though it may not be as impressive as ending Cleveland's 52-year title drought, LeBron James helped the NBA end another streak.Sunday night's thrilling finish to the 2016 season was the most-watched NBA game this century. The Cleveland Cavaliers 93-89 victory averaged 30.8 million viewers, the first NBA game to cross the 30 million threshold in 18 years.

How Not to Get Sued By Michael Jordan, or Any Celeb, Over a Simple Congrats Ad

Can you get sued for wishing a celebrity well?It might seem innocuous, but using an ad to congratulate an athlete or another big name can earn brands their very own personal thank-you—a subpoena.

Meet the Talented Performers Behind Some of the Year’s Best Videos

Production and strategy may be key to online video success, but without great talent, they wouldn't have anything to work with. That's why Adweek's Watch Awards honor talent ranging from […]

How Gatorade, a College Coach’s Concoction, Created a $12.5 Billion Industry

Michael Jordan made Gatorade famous the night he nearly killed himself. It was Game 5 of the NBA finals in 1997, the series tied at 2-2. The Chicago Bulls' legendary shooting guard was sick as a dog with the flu. Jordan should have been in a hospital bed. Instead, he staggered into the game. In his 44 minutes of play, Jordan scored 38 points.

Why Celebrities Want to Be in PepsiCo’s Ads

Exactly 50 years ago yesterday, the Frito-Lay snack brand (maker of Fritos, Cheetos and Ruffles) merged with Pepsi-Cola (the famous soda) to form PepsiCo. The merger was big news in 1965, but few predicted the corporate colossus it would become. Today, PepsiCo's 22 brands each generate more than $1 billion in annual sales.

Ad of the Day: Jordan Himself Finally Appears in Gatorade’s ‘Be Like Mike’ Revival

Gatorade has saved the best for last in its nostalgic, eight-week-long "Be Like Mike" campaign revival.In a 60-second video that went live this morning, we finally see present-day Michael Jordan drinking Gatorade—rather than just archival footage of His Airness from 25 years ago.

Gatorade Digitally Remastered ‘Be Like Mike’ After 23 Years, and Damn Does It Hold Up

For those of us who've spent too many hours digging through YouTube trying to find good-looking versions of classic ads, this is quite a treat: As part of its 50th birthday celebrations, Gatorade has digitally remastered its classic "Be Like Mike" commercial with Michael Jordan after almost a quarter century.And it really looks good. The old Bayer Bess Vanderwarker spot is completely cleaned up, so you can enjoy seeing Mike play cute pickup games with kids and laugh ridiculously with his actor-teammates like it's 1992 all over again. (Except for that hashtag at the end!)

Check Out This Week’s 10 Must-See Digital Marketing Stats

Here are this week's 10 most intriguing statistics from the digital marketing world, including a trio of basketball-driven data points as the NBA season is upon us. Check them out below.

5 Sports Superstars Who Are Mega Marketers

After years of sitting on the sidelines, watching colleges cash in, athletes who graduate to the big leagues are eager to score lucrative partnerships and endorsement deals. Who better to look to […]

Ad of the Day: Michael Jordan Is Back for Hanes and Ready to Judge Your Piss-Poor Golfing

Michael Jordan is back on TV for Hanes, once again intimidating the hell out of the mere mortals graced by his presence.