Increase Traffic Using Direct Mail With Geomapping
Performance Marketing
Are you driving enough traffic to your business or event with your current direct mail campaigns? Personalized direct mail pieces with an added personalized map can help increase your visits [...]
6 More Thorny Data Problems That Vex B-to-B Marketers, and How to Solve Them
Performance Marketing
B-to-B data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry [...]
I Dare You: Create a Brand Challenge!
Performance Marketing
Challenging something we do quite naturally and easily is indeed the perfect challenge. We all get into ruts—some even good and well-intentioned! Challenging ourselves to reflect, relook and rethink why [...]
A Parting Shot: What to Say to Unsubscribers
Performance Marketing
This morning, I went through my inbox and started unsubscribing from all the publications I've accumulated but no longer read. In the process, I considered all the different approaches and [...]
Converting Your Social Media Triple-Fs: Friends, Followers and Fans
Performance Marketing
I've heard many gurus, marketers and publishers brag about their social media followers. They'll say things like, "Isn't it great … I've got 10,000 fans on Facebook" or "I have [...]
Spam Fallout: Let’s Not Agree to Disagree
Performance Marketing
As an agency or service provider, you've likely been faced with the challenge of dealing with a client who wants it done their way—no matter what. When you're sending thousands [...]