6 More Thorny Data Problems That Vex B-to-B Marketers, and How to Solve Them
B-to-B data continues to challenge marketers, who need to identify and communicate with customers and prospects, but who run into thorny issues every day. Problems range from duplicates, to key-entry errors, to missing data elements, and beyond. Recently, Bernice Grossman and I worked with a group of savvy B-to-B marketers at a DMA conference to compile a list of difficult data problems. Here are six that will bring tears to your eyes—but don’t worry, we also offer some solutions.
- How do I find out the names of individuals who visit my website?
There are two ways to de-anonymize the website visit.
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