Spam Fallout: Let's Not Agree to Disagree
As an agency or service provider, you’ve likely been faced with the challenge of dealing with a client who wants it done their way—no matter what. When you’re sending thousands or millions of emails, this type of stubbornness can have an impact well beyond one campaign. Sometimes agreeing to disagree can be detrimental to not just their business, but also yours.
Our client had accumulated a sizeable email list—names collected using standard business practices and one that, if used for direct mail, would have been stellar.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in