Data

How to Create Influential Variable Data Direct Mail

Headshot of Summer Gould
By Summer Gould

The real power in direct mail is sending the right offer to the right person. In order to do this effectively, you need to be using variable data direct mail for offers and images, not just names.

“Dear Summer” does not grab me. What draws me in are offers that I want. So if you send me direct mail, send me offers for fishing, camping, reading and, of course, the normal household requirements. Yet, every day I get mail that is not appropriate for me, such as offers for baby gear (my kids are adults now).

When

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Headshot of Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

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