A Parting Shot: What to Say to Unsubscribers
Assuming you’re following all the rules, each of your emails includes a path to unsubscribe. But that’s not the end of the story, is it?
This morning, I went through my inbox and started unsubscribing from all the publications I’ve accumulated but no longer read. In the process, I considered all the different approaches and thought it might be good fodder for a discussion.
The first unsubscribe link I found was from Cornerstone OnDemand. It was cold, made no effort to engage me, and had no branding.
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