24 Hours in Advertising: Wednesday, Jan. 28, 2015
Brand Marketing
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:
LeBron James Shows Kia Is ‘Fit for a King’ in New Ad Push for Luxury Sedan
Brand Marketing
The NBA and Kia Motors America have extended Kia's sponsorship deal as official automotive partner of the NBA. Under terms of the deal, Kia will also become official luxury vehicle [...]
Kia’s Hamsters Are Back, and Getting Lucky With Sexy Lady-Hamster Girlfriends
Creativity
Kia's oddly endearing and enduring hamsters have returned, this time dabbling in experiments that make Weird Science look scientifically responsible by comparison. The new ad from David&Goliath for the plug-in [...]
Pope Francis Ditches his Mercedes for a Kia
Brand Marketing
It’s not the sort of branding opportunity that comes along very often. But when the pope picks your car as his ride, yeah, that’s a pretty good day for the [...]
Bloomberg’s Paul Marcum Is Trying to Make Business Videos Go Viral
Performance Marketing
Photo: Alfred Maskeroni
David&Goliath Taps Insiders as New President, CCO
Brand Marketing
David&Goliath has found its new president and chief creative officer within its own ranks. Founder David Angelo has stepped down as president and CCO, handing the reins to Brian Dunbar [...]