24 Hours in Advertising: Wednesday, Jan. 28, 2015

GoDaddy pulls Super Bowl ad, Pierce Brosnan bonds with Kia and Newcastle goes brand crazy

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

GoDaddy pulls its Super Bowl ad

Less than 24 hours after releasing its Super Bowl ad featuring a lost puppy, GoDaddy announced it would pull the spot amid criticism from dog advocates. (Adweek)

Mercedes-Benz channels the tortoise and the hare

Mercedes-Benz debuted its Super Bowl spot featuring a fun twist on the classic story of the tortoise and the hare. (Adweek)

Kim Kardashian mocks herself for T-Mobile

In T-Mobile's PSA-style Super Bowl spot, Kardashian begs viewers to fight for their unused data so they can stalk her on Instagram whenever they please. (Adweek)

A chilling domestic violence spot will run on game day

The National Football League will run an extremely powerful spot about domestic violence during the Super Bowl this year, using audio from an actual 911 phone call. (Adweek)

Newcastle reveals its brand partners

Thirty-seven brands have teamed up with Newcastle for its big "Band of Brands" Super Bowl campaign, and the brand's latest ad packs all 37 names into one 60-second spot. (Adweek)

Pierce Brosnan seeks adventure with Kia

Kia's ad for the Big Game stars a former James Bond star Pierce Brosnan, who expects over-the-top stunts for his Super Bowl spot but is instead treated to something a little calmer. (Adweek)

Twitter launches native video with Neil Patrick Harris 

Twitter released its very own video platform Tuesday, allowing tweeters to shoot, edit and upload 30-second video clips directly through the Twitter app. (Adweek)


Around the Web:

Lyft's first national ad campaign

The ride-sharing service Lyft announced plans to kick off its first national advertising campaign this week with radio, digital and outdoor ads. (Bloomberg)

Condé Nast gets journalists to write ads

23 Stories by Condé Nast, a new team launched by the publishing company, will have a handful of journalists write ads for its publications, blurring the line between advertising and editorial. (Fishbowl NY)

Facebook says it was not hacked

Both Facebook and Instagram went down Tuesday and although a hacking group called Lizard Squad hinted it was responsible for the outage, Facebook insists it was an internal glitch. (The Independent)

KFC introduces an intriguing product

The fast food chain released an interesting new product in the Philippines called the Double Down Dog, a hotdog wrapped in a chicken bun, which got plenty of people buzzing about the brand on Twitter and Facebook. (Mashable)

Marriott makes plans to buy Delta Hotels

Marriott International announced plans to buy Canadian-based company Delta Hotels and Resorts for a reported $135 million. (Washington Post)

Global ad spend slows down

London-based advertising and marketing firm Warc predicted global ad spend will grow at a slower rate of just 5.1 percent this year, but will pick up in 2016. (Media Post)

Yahoo announces plans to spin off Alibaba

In the company's quarterly earnings call, Yahoo announced its plans to spin off its remaining stake in Alibaba into a separate company. (Business Insider)


Industry Shake-Ups:

Mark Read joins Wunderman

Digital leader at WPP Mark Read will join Wunderman as CEO, replacing Daniel Morel, who held the position for 14 years. (Adweek)

Moxie shuts its doors in Columbus

The agency's Columbus, Ohio shop has reportedly shut down after Nationwide made some changes to its creative accounts and shifted Moxie to focus more on its Nascar partnership. (Agency Spy)